Digital presence review
Website, social media, Google 3rd party websites & platforms Website user journey & UX Conversion obstacle identification Customer communication & retention
CRM usage review
Sales team – process and resources Workflows, automations & triggers Data management & mapping Email – performance, design, content, frequency, audience segmentation
SWOT analysis
Marketing segmentation analysis Persona development
Researching
Analysis of historic paid / owned / earned campaign performance
Competitor research
Review of industry benchmarks, e.g. CPC & conversion rates
Data analysis
Draft campaign setup & audience mapping
Generating forecasts from various tools and channels, e.g. Facebook Campaign Planner & Google Forecasts
Keyword list generation
Recommended monthly spend on expected results for PPC campaigns
Historic, current, and industry benchmark conversion rates application
Presentation of different campaign options
Channel campaigns
Recommended media spend levels
Easy-to-understand forecast results for campaigns
Upload of assets to approved campaign channels
Preview testing on all devices
Targeting parameters and budgeting reviewed and linked to the reporting studio
Tracking through Facebook Pixel, Google Tag Manager etc. all set up, and tested
Test and learn
Phase commenced to ensure correct delivery, successful tracking, and results in line with expectations
Scaling
Budget scaling in line with performance to maximise campaign output, followed by cycles of AB testing, optimisation, and creative / market reviews to ensure continued alignment with the space in the market
Reporting tool
Data is drawn into a custom built fully branded reporting tool that displays real time data from all your data sources
Built to your requirements
Data can be drawn from
CRM, Social Media Channels, Google Sheets, Paid Ads (social, PPC, etc), Google Analytics & more
Data is integrated and presented in an easy to understand format with interactive graphs, charts, and date range selectors
You can use this to centralise reporting requirements from all areas of your business
Real-time reports
Reports can be viewed real-time online, can be exported to PDF, or even embedded in a website
You can have multiple versions with different view access, and as always, our reports are fully customisable