Why sustainable brands should use Google’s Out-Of-Home ads
Google is an advertising behemoth, earning in excess of $150 billion per annum in advertising revenues, making one of the biggest movers and shakers in the industry. That’s why Google’s latest announcement – that it’s moving into the offline space with digital billboard advertising – is causing such a stir. We’re not here to explore the shakeup […]
How To Succeed On Social Media: Too Many Brands Are Wasting Their Time
Many businesses are using social media as a marketing channel, but the vast majority are doing this without a clear strategy of what they want to achieve, and how they’re going to achieve it. They post content without purpose, and unfortunately, many social media managers are doing the same. However, not all business accounts on social […]
Purpose beyond profit
It’s 2022 and about time forward-thinking businesses value purpose just as much as profit. Having an authentic brand purpose anchored in sustainable living is an important vehicle for all brand communication. Today’s consumers are more ethically and socially conscious than ever before. A recent global survey of nearly 30,000 consumers by Accenture found that 62% […]
Watch your tone
Why you need an authentic and consistent brand tone of voice. Imagine if your roommate came downstairs one day and started speaking in a different accent. Bit weird. And then the next day, started barking at you like a dog. What’s going on? This is an insight into how your customers can feel when you […]
