What’s the best way to build a thriving community that serves everyone? Ark Living™ has the answer. We helped them build a narrative that encourages and embraces individuality, putting it at the forefront of their offer. Through inspiring their messaging and the ‘Your Day, Your Way’ mechanic, we helped them to tell a story about ‘communities united by individuality’. This invites people with different personalities, interests, backgrounds, and spending money to invest in health and wellbeing with the help of Ark Living™.
Instead of focusing on a select group of people in society who can already afford to look after their health and wellbeing, Ark Living™ wants to be accessible to everyone. A lot of people on lower incomes are ignored in the health and wellbeing space, so we made sure Ark Living™ messaging clearly states that it is budget-friendly to make sure it reaches the right people.